<aside> 💡 Alpha Tip: Use this template to put the guiding principles of your organisation in one place that keeps them top of mind and easy to reference.

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🧭 Purpose, Mission & Values

Why They Matter

In the trades industry, where daily operations can be demanding, having a clear Purpose, Mission, and Values serves as a compass, guiding decisions, behaviours, and strategies. They not only define your business's identity but also align your team towards common goals.

🔍 Purpose: Your 'Why'

Definition: The fundamental reason your business exists beyond making a profit.

Example:

"To empower homeowners with reliable and high-quality electrical solutions that ensure safety and comfort.

Reflection Questions:

• What impact does your business have on clients and the community?
• Why did you start this business?
• What change do you aim to bring to the industry?

🎯 Mission: Your quantifiable measure of success

Definition: A concise statement outlining what your revenue target is, at what profit margin, at end of financial year.

Example:

"We provide top-tier plumbing services to residential clients in Adelaide, ensuring timely and efficient solutions with a commitment to excellence."

Reflection Questions:

• If we achieve this will I be satisfied with the result